Privacy Policy

Effective Date: July 20, 2021

At VALESKA EYEWEAR, we’re all about helping you see things a little more clearly. And we believe that you have a right to know what information We collect from you. So we’ve created this Privacy Policy (“Policy”) to let you know what to expect when you interact with VALESKA EYEWEAR, which does business as VALESKA EYEWEAR (“VALESKA EYEWEAR,” “We,” “Us,” or “Our). This Policy applies to your use of Our retail locations; any of Our websites and website features.

This Privacy Policy does not apply to information collected or received through other means, use and sharing of anonymous or deidentified data, or information collected by third party websites (“Third Party Services”), such as Facebook, Twitter, Pinterest, Instagram, Snapchat, and Google+, that We do not own or control, even if you access them through Our Services. We encourage you to carefully review the privacy policies of any Third Party Services you access so that you know how they will collect, use, and share your information.

From time to time, We may clarify, revise, or update this Policy. This may include making changes to the way We collect, maintain, and store information. If We make any changes to this Policy, We will revise the date at the top of the Policy. Changes to this Policy will become effective once they are posted.

  1. What Information VALESKA EYEWEAR Collects

We collect different types of information for Our business purposes from the following sources:

Information you provide us. We collect information that you provide to Us through the Services and other communications. We may also collect information from entities you have requested or authorized to provide information to Us in connection with Our Services. For example:

  • When you create an account with Us, you provide your first and last name, email address, and password.
  • You may provide Us with information when you use certain online features, such as Home Try-On. This information may include (i) your first and last name; email address; phone number; home, physical, or shipping address; and date of birth; (ii) information about the products you try on and purchase; (iii) information about other people, such as when you direct Us to send a gift card; or (iv) any other identifiers that may permit the physical or online contacting of a specific person.
  • When you make a purchase, We may request information from you to facilitate the transaction and get you the goods you requested. We may ask you to provide payment information, which may include payment card information (such as credit card number, type, and expiration date), vision insurance plan information, billing address, and shipping address. We do not store any payment card information
    • Your name, age, email address, username, or other Personal Information contained in your account, answers and written information that you submit during the Eligibility Questionnaire
  • billing information that you provide Us, such as credit card information any other information that you submit to Us in connection with your Eligibility Questionnaire, or the Services, including information exchanged in emails, texts, chats, or calls between you and VALESKA EYEWEAR.. When you contact Us, We do everything possible to make sure you have an exceptional shopping experience. If you contact Us in person, by phone (calling or texting), email, instant message (including Facebook Messenger), live chat, through social media or Our App, or by some other means, We may keep a record of your contact information and the content of the communication for later reference. When We send you emails, We may track whether you open them to learn how to deliver a better customer experience and improve Our Services. We receive responses to any survey that you choose to complete for Us.
  • We may collect information about you from other third parties, including demographic information. We may combine information collected from other third parties with other information We collect about you.

Information We automatically collect. We record certain information and store it in log files when you interact with Our Services. This information may include device information, browser history, internet protocol (IP) address, URLs of referring/exit pages, and search terms. For example:

  1. How We Use Your Information

We may use information We collect to operate Our business, including:

  • For Our everyday business purposes, such as providing Services and products, providing information you request and providing customer support
  • To provide, personalize, and improve Our products and Our Services
  • To conduct internal research
  • To facilitate the sale and delivery of your purchases and Home Try-On
  • To communicate with you, including via telephone, text, chat, or email in order, for example, to respond to your comments or questions and to send you updates about your order
  • To deliver content and marketing communications that We think may interest you, including ads or offers tailored to you based upon your browsing and usage history, both within these Services and on other websites and mobile applications
  • To understand your use of Our Services to help Us improve the customer experience
  • To provide you information, recommendations, and marketing materials about Our products and Services
  • To deliver gift cards in accordance with your instructions
  • To comply with the law, regulations, and other legal obligations
  • To properly verify your identity, prevent fraud and enhance security
  • To audit and provide reporting relating to particular transactions and interactions, including online interactions you may have with Us or others on Our behalf
  • To allow you to utilize features and personalized content within Our Services when you grant Us access to information from your device, including location-based services
  • For short-term, transient use including contextual customization of ads
  • To protect Our rights and the rights of others
  • For other purposes, as permitted by law or to which you consent
  1. How We Share Your Information

If We share your information, We do so to support Our business, including with:

With Marketing, Analytics, and Advertising Partners. Some of Our third-party advertising partners use cookies and other technologies to collect information about your online activities on Our Services and across other online services in order to deliver more relevant advertising when you are using the Services or other websites. Our service providers may also collect information about your mobile device from other tracking technologies while you are near or in Our stores to help Us better understand Our customers and how they use Our Services. These services may include Google Analytics and Adjust Technology.

Social Media. We may include widgets, toolbars, or icons from social media providers on Our Services that allow you to interact or share information with them, and these social media networks may collect information about your browsing on the pages of Our Services. Such collection may occur where the widgets, toolbars, or icons are visible, even when you do not click on or otherwise activate the widgets, toolbars, or icons. The privacy policy of the relevant social media network controls the collection, use, and disclosure of all information collected by that social media network.

To Protect Us and Others. We reserve the right to access, read, preserve, and disclose any information that We reasonably believe is necessary to comply with any applicable law, court order, subpoena, legal process, or enforceable governmental request; cooperate with law enforcement; enforce or apply this Privacy Policy, Our Terms of Use and other agreements; detect, prevent, or otherwise address fraud, security or technical issues; or protect the rights, property, or safety of VALESKA EYEWEAR, Our employees, Our users, or others.

  1. Your Choices

Through your account settings, you can access, view, edit, and delete any of the following personal information:

  • name
  • password
  • mailing address
  • billing address
  • email address
  • phone number

The information you can view, edit, and delete may change as Our Services change.

If you decide you don’t want to receive marketing emails from us, you can opt out of marketing emails in your account settings, click the “Unsubscribe” link in Our emails, or email Us at Opting out or unsubscribing will not prevent you from receiving emails about orders or other transactions you make through Our Services or emails in response to a specific request from you, such as password recovery. If you decide you don’t want to receive text messages from us, you can opt out in your account settings.

If you wish to limit the information available to Us through your Third Party Accounts, such as Google or social media, you should visit the privacy settings of your Third Party Accounts to learn about your options.

If you want Us not to collect cookies, you may be able to set your web browser to reject cookies entirely or require that it request permission from you before accepting each new cookie. You can also delete cookies from your web browser once you leave a website.

If you do not want Google Analytics to collect and use information about your use of Our Services, then you can install an opt-out in your web browser. You also may opt out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings located at

If you do not want Adjust Technology to collect and use information about your use of Our Services, you can opt out at As of the effective date above, We do not respond to Do Not Track signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites.

If you choose to limit collection of your information in these ways, certain Service features may not function properly, or at all, and certain Services may not be available to you.

  1. Security

We take the protection of your information very seriously. We take many security measures (physical, electronic, and procedural) to help keep your information safe. Unfortunately, We cannot guarantee complete security of any information.

  1. Children’s Information

We are especially sensitive about children’s information. We do not knowingly collect information from individuals under the age of 18. If you are a parent or legal guardian of a minor, you may use Our Services on behalf of such minor child. If you have questions concerning Our information practices with respect to children, or if you believe a child under the age of 18 has provided Us with personal information, please email Us at

  1. Contact Us

If you have any questions about viewing or updating your information, this Privacy Policy, or our privacy practices, please contact us at


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